Digaboom Archives for John Francis

Scoping Digital Marketing projects can be as much art as science. But understanding the most significant cost drivers can stack the deck in your favor.

Can you balance need to have a full range of in-house expertise with ability to fully utilize those skills?

Today's #TheFridayDozen playlist takes one more crack at songs about summer.

After twenty years of MITX awards, we are happy to see they are still going strong.

Building a brand is as important for Freelancers as it is for consumer products companies - and politicians.

(or, Oh sh*t, I overlooked so many things this tax year that are costing me $$$!)

Don Draper comes at a premium. Is that what you want?

That sound advice you received as a kid is equally relevant in the Digital Agency world.

From a veteran of all 3 When I was a kid, my father had an electronics store that I worked